Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads - ranging from heartwarming and nostalgic, and from to funny and inspiring - as they tried to break out of the ...

Add Yahoo as a preferred source to see more of our stories on Google. Pepsi’s Super Bowl LX spot, “The Choice,” directed by Academy Award®–winning filmmaker Taika Waititi. The Super Bowl: Come for the ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw ...

Here’s one thing I hated about the commercials for the Super Bowl this year: Apparently, if I can trust the PR campaigns behind many of these ads, to get the full “experience” of their commercials, I ...

The USA TODAY Shopping team selected their favorite commercials from the 2026 Super Bowl. Many of the favored commercials featured celebrity appearances and 90s nostalgia. The 2026 Super Bowl has come ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

This year’s Super Bowl ads rang in loud and proud. Check out our picks for the nerdiest Super Bowl commercials of 2026. Super Bowl LX is done and dusted. The Seattle Seahawks wiped the floor with the ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...