One sells millions of low-cost watches, the other makes luxury watches that sell for millions. One may stand to gain more ...

What’s important is that we know what the collection is going to look like: eight watches (a nod to the Royal Oak’s eight ...

The pocket watches, a collaboration between Audemars Piguet and Swatch, launched May 16, but are already out of time at Somerset after a frenzy.

According to StockX, someone purchased the “Royal Pop” collection of watches and lanyards for $8,410. The items are moving quickly; per a report from the platform, more than 100 of the watches were ...

The Audemars Piguet x Swatch 'Royal Pop' combines Swatch's technical innovation with Audemars Piguet's Royal Oak design.

The Royal Pop collection of brightly colored watches on lanyards is part of AP's longer-term strategy of attracting the next ...

Blancpain X Swatch: could this be the “innovative” collaboration they say it is? The Swatch collaborations are back after a viral launch of the Omega MoonSwatch back in March last year. Marking the 70 ...

There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS spines bleached from sunlight. Add Swatch watches to that list. The ...

On Saturday, Swatch shut down many of its stores for the rest of the day, including the one in Valley Fair, due to “public safety considerations” and “high demand” of the brand’s new watch collection, ...

Lex is pondering Swatch’s relevance ✓ Is adrenaline-fueled hype enough to remain a player in the watch game? ✓ Read his analysis here ✓ ...