Publica by IAS, a leading ad serving and monetization platform for Connected TV (CTV), today announced an integration with Viant Technology Inc.’s Direct Access supply path product that enables Viant ...

New partnership combines TiVo Ads’ HomeScreen experiences with Teads’ AI-powered omnichannel activation and measurement capabilities ...

Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of ...

NEW YORK--(BUSINESS WIRE)--Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...

At the ETBrandEquity Brand World Summit 2026, industry leaders discussed how Connected TV (CTV) is reshaping the way brands ...

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the ...

In the current TV advertising world, less can mean more. For many, this means less ad frequency equals less weary TV consumers -- which should result in better advertising when it comes to brand ...

NEW YORK—While the advertising market is starting to shift more toward CTV and streaming avenues, linear TV is still seen as the most valuable resource for advertising, according to a new survey from ...

Rising ad spending for TV and streaming is not just coming from linear TV, but also digital and social media, according to a new survey by Advertiser Perceptions and Premion, Tegna’s over-the-top (OTT ...

Second only to AI in terms of hype, the rush to dominate data aggregation fuels new deals When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Every day it seems we are seeing headlines like this recent one from eMarketer demonstrating the rapid rise of connected TV (CTV), a subset of over-the-top (OTT) services. That’s why saavy marketers ...