If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

A decade of unboxing surprises gets a pop culture upgrade.

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The runaway success of MGA Entertainment's LOL Surprise dolls has led CEO Isaac Larian to gloat publicly over his competitors' anemic sales. Post photo composite The hottest toy of the last two-plus ...

Isaac Larian, a colorful toy manufacturer and the master marketer who gave the world Bratz dolls and the current hit toy LOL Surprise, today launched what may be his toughest sales pitch ever — a ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular toy. But first, she had to figure out what it was. She logged ...

No one knows how long the coronavirus outbreak will last, but it’s already threatening to ruin Christmas. Toymaker MGA Entertainment is warning that the outbreak has already significantly disrupted ...