Jason Robert Keef clutches a baby doll, contorting his face into a series of expressions: shock, then excitement and finally bemusement. He pauses for a second before grinning widely into the camera ...

Sabine Wren finally found Ezra Bridger living with a tribe of turtle creatures dressed like Hobbits, and it reminded me of the kid I knew growing up who would invite us over to his house, but not let ...

The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing strategy. So far the ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...

Children around the world are currently trying to decide which toys to put on their Christmas list. Some browse catalogues for inspiration or look in toy shops and watch TV adverts, while others are ...

The toy unboxing event spanned an 18-hour block, with YouTubers in Disney’s Maker Studios network in 15 cities in 12 countries offering a first look at the range of merchandise from “Star Wars: The ...

The global social media phenomenon of toy unboxing is causing concern for parents and other child welfare advocates. Now new research recommends regulation to address it. New research examining the ...

First it was 'haul girls' showing off their purchases, now it's videos of people unpackaging toys – and they're potentially making millions What do you need to be a YouTube sensation? An international ...

Live feeds from 12 countries are being broadcast as part of the Star Wars event Disney is hosting an 18-hour marathon Star Wars toy unboxing. Toys tied in to the forthcoming release of Star Wars: The ...