Starting in July, Toyota and Lexus vehicles will see price hikes in the market. On average, Toyota vehicles will experience a $270 increase, while Lexus models will rise by $208.

Toyota and Lexus prices rise $270/$208 in July 2025, but strategic manufacturing keeps increases modest vs competitors' $750-$2,055 hikes.

Toyota and its luxury brand Lexus will increase prices on select models by an average of $270 and $208, respectively. Opens in new window. Skip to main content.

EV Market Pulse: Tesla Strategy Scrutinized, Prices Rise, Toyota Responds. Posted: July 2, 2025 | Last updated: July 2, 2025. Tesla’s pricing shift has drawn both consumer pushback and executive ...