Tupper sold his company in 1958. After operating as a subsidiary of a number of different businesses, including the food company Kraft, Tupperware was spun off and listed in 1996. Revenues and net profits peaked in 2013 at $2.7bn and $270mn respectively, while its share price hit a high of nearly $100.

Tupperware Brands, the food-storage company known for its resealable plastic containers and pioneering direct-to-consumer sales, has filed for bankruptcy after years of struggling with weak sales.Tupperware’s voluntary chapter 11 filing gives it,