A brand rooted in women's empowerment, Tupperware was once untouchable. In the ‘50s and ‘60s, the company financially flourished thanks to “Tupperware parties.” This field sales approach eventually transitioned into online sales,

Tupperware Brands has filed for Chapter 11 bankruptcy protection. The company that revolutionized food storage decades ago says it plans to continue operating and will seek court approval for a sale.

The brand, once so popular it became the name of an entire product category, has seen sales fall as consumer behaviors change and competition increases.