Pity the poor art and design journalist tasked with seeking out new and exciting stories about branding over the last month. Since 24 July, a single chaotic rebrand has hogged the headlines – and here ...

Elon Musk's rebranding of Twitter to X is complete. The app’s icon now sports a dark and foreboding X instead of the familiar and friendly blue and white bird logo. This means X now marks the spot on ...

August 1, 2023 Add as a preferred source on Google Add as a preferred source on Google Many Twitter users are unhappy to have suddenly become X users (or, in many cases, ex-users). While no one can do ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A video showing Apple iPhone users how to replace Twitter's new X logo ...

Twitter has replaced its longtime bird logo with an X in order to fit owner Elon Musk’s preferred aesthetic. Musk is famously a fan of the letter X, applying it to everything from his companies to his ...

Earlier this week Elon Musk started removing the iconic bluebird branding of Twitter across its web and apps, even Twitter HQ had the signage pulled down, but not everyone is a fan of the new 'X'. By ...