Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

What’s your social media of choice? Are you into the short form videos on TikTok, or would you rather just post a picture on Instagram? Maybe you prefer old reliable Facebook to keep you informed of ...

Ten years ago, the big winner at the global ad industry awards Cannes Lions was “Dumb Ways To Die”—a regional train safety ad made for Metro Trains Melbourne in Australia that inadvertently went ...

TikTok has become a surprising hub for sustainability, with green hashtags like #sustainableliving and #zerowaste amassing billions of views. Influencers mix practical eco tips with relatable ...

Once the backbone of content discovery, hashtags have been quietly pushed to the margins as platforms evolve into systems that understand content without needing to be told what it is. What’s ...

The viral AI childhood photo trend is a social media phenomenon where users are creating emotionally rich, cinematic ...