Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...

CMO Doug Sweeny explains how the brand went from low awareness and an unclear positioning to marketing-led growth.

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’m fascinated by the abundance of data-driven insights providing us with new glimpses into ...

TORONTO & NEW YORK--(BUSINESS WIRE)--The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing, publicly traded real estate brokerage, used its second annual signature conference, RISE 2023 being ...

There are some words that should simply be banned from the marketing mix and purged from the lexicon of B2B marketing. ‘Agile’, for example. Agile is a word that only the confused, stupid or ...

Despite a turbulent job market, LinkedIn is making strides in growth. In the three months to 30 June, revenue jumped 9% year-on-year, while comments surged more than 30% and video uploads rose over 20 ...

DALLAS--(BUSINESS WIRE)--CBRE Group, Inc. (NYSE:CBRE), the global leader in commercial real estate services and investment, today announced new brand positioning including a new vision, “Realizing ...

CarMax is shifting gears with its brand. The national used-car retailer has introduced a new tagline — “Wanna Drive?”— moving on from the familiar “The way car buying should be,” which it has used for ...