Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...