We want work to be fun. And not just for fun’s sake—many people do their best work when they’re relaxed and feeling good. Humor can contribute to this vibe; laughter builds a sense of camaraderie ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

When asked to describe an ideal organisational leader, many people might be inclined to use quite serious adjectives such as solemn, determined or results-oriented. Yet one trait is not only often ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

In the past year, I’ve had the privilege of working with a leading scholar in humor studies. Dr. Jennalee Donian is an NIHSS postdoctoral research fellow at Nelson Mandela University in South Africa ...

With comedy, timing can often be everything—but it isn’t the only thing that makes a joke land. Slapstick, camp, and satire all have their place in the comedic landscape and require different skills ...

Some people seem naturally funny, always ready with a clever joke or a witty comment. Others struggle to land a punchline. But is a sharp sense of humor something we’re born with, or does it come from ...

Since 2020, the number of ads that use humour as a creative strategy has dropped from more than half to a measly 34% globally across all channels. Sure, we are living in difficult times, which can ...

For many older people, humour can be a lifeline. It’s not easy to discuss the challenges of ageing – from loneliness and the loss of a loved one to dealing with chronic pain. But laughter can be an ...