Sex and love addiction isn’t an official diagnosis, but mental health experts say it can have serious real life consequences.

On the front of the first romantic card I ever received was printed the following: “Before I met you, I didn’t know what love was.” Aww. The inside of the card read, “Now it’s too late.” Ha. Nice one.

Stories is all-in on the romance genre, and the founders are cultivating a whole world around the books they publish, complete with fanfiction and merchandise.