BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...

Worms aren't squirming around in the depths of Beaver and other area lakes, yet plastic worms may get black bass to bite during summer more than any other lure. If worms aren't a natural food, why do ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Texas angler Goya Lin has combined his knowledge of mechanical engineering with a passion for fishing to create a unique bass lure that looks like a string of ducklings. A couple weeks ago, Lin caught ...

How can you choose what the best bass fishing lure colors are? Experience says one thing, but science says another. / Kurt Mazurek I pride myself on my mostly very logical approach to bass fishing. I ...

Summer time bass fishing is something everyone loves! In this video, I use my favorite lures for summer pond hopping. The Googan Baits Bandito Bug is a staple in my tackle box all year round! I also ...

Catch bass in any pond by selecting the right lure for all possible conditions. Like any bass angler, I love tearing across a vast reservoir in a bass boat, but I probably spend twice as much time ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...