It may only take a few seconds for the "skip ad" button to appear on a YouTube video, but sometimes that wait feels like an eternity. Unfortunately, some users have been forced to wait far longer ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

Of course, other forms of unskippable ads on YouTube aren’t going anywhere. On the contrary, Google is simply getting more creative and experimental about how it chooses to implement them.

YouTube has finally confirmed its cheaper version of Premium is coming to the US, but subscribers will still get some ads.