Supermarket bargain-hunters require a unique set of "skills and knowledge" spanning both shopping and cooking to truly make the most of yellow-sticker discounts, according to a group of academics who ...

An NHS worker who has been hunting out yellow sticker bargains in shops for the last 14 years says the hack has saved her £29,000. Laura Gaga, from west London, treats food shopping like a treasure ...

A savvy shopper says he saves thousands through yellow sticker bargains and has now shared his top tips so others can, too. Adam Attew claims he pays 70% less for his food shops by using his sharp eye ...

An NHS worker who has been snapping up bargains for the past 14 years claims the money-saving trick has saved her £29,000. Laura Gaga, from west London, approaches food shopping like a treasure hunt, ...

Read Laura's rating for each supermarket based on yellow sticker bargains KEEPING her eyes peeled, super shopper Laura Gaga scans the shelves for neon-coloured labels in hope of finding a bargain. But ...

It was a time when our bank accounts were feeling a little battered and bruised. In an attempt to keep the costs down, I decided I would try to feed my family only using foods that had been reduced ...

A mum hit the jackpot at Sainsbury's after securing a week's worth of groceries in a yellow sticker bargain hunt for a tiny fraction of the original cost. Tahnee Beck, from Norfolk, says she was ...