Of course, other forms of unskippable ads on YouTube aren’t going anywhere. On the contrary, Google is simply getting more creative and experimental about how it chooses to implement them.

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

However, YouTube is now changing things with a series of updates to greatly improve the user experience. According to YouTube, starting on May 12, the quality of mid-roll ads will be enhanced by ...

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Ads on YouTube have become prominent, with some users complaining of longer, unskippable ads becoming more common, and the only legitimate way of avoiding them being to sign up for YouTube Premium.

YouTube introduces a new Premium subscription tier at a lower price and shares details about the service's benefits and restraints.

YouTube has recently increased the duration of ads for viewers who attempt to bypass them, particularly those with ad blockers. In 2025, this has escalated to unskippable ads lasting for hours ...