YouTube is making changes to mid roll ads to improve the experience for viewers while also helping creators potentially earn more.

YouTube announces a change that will be making to how ads work on videos on its service, hoping to improve it for both viewers and content creators.

YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points ... ads so they are less interruptive ...

According to a help page on the adjustment, YouTube will begin showing more advertisements at "natural break points" like pauses ...

YouTube is attempting to make mid-roll ads less disruptive and more lucrative for creators on its platform. Starting May 12, YouTube will show viewers more mid-roll ads at natural break points ...

YouTube will be updating older videos uploaded before February 24 to automatically include ad slots at natural break points. Creators can opt out of this in YouTube Studio if they prefer to manage ...

YouTube found that creators who had a mix of both auto mid-roll ads and manual mid-rolls saw an average of over 5% increase in YouTube ad revenue compared to those with only manually placed slots.