Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

A user on Reddit has recently encountered an hour-long unskippable ad on YouTube. The issue could be attributed to an ad ...

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual ...

Users with ad blockers are reporting seeing hourslong unskippable ads. Users with ad blockers are reporting seeing hourslong unskippable ads. Google has denied reports that it’s serving ...

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don’t want to pay for a Premium subscription ...

Because VVCs only run on skippable inventory, you can then retarget those who’ve viewed your video ads with more specific, conversion-focused campaigns. In contrast, non-skippable ads only ...

YouTube’s skippable ad model has an obvious impact on how much advertising is actually seen. And if brands did increase their spend on YouTube, they would likely see their ROI fall given YouTube ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...