Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual ...

A user on Reddit has recently encountered an hour-long unskippable ad on YouTube. The issue could be attributed to an ad blocker, which Google is proactively cracking down on. Google issued a ...

"YouTube does not serve minutes-long, non-skippable ads," I was told. The company also said "Viewers with ad blockers may experience a suboptimal viewing experience, as some ad blockers distort ...

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don’t want to pay for a Premium subscription ...

YouTube’s skippable ad model has an obvious impact on how much advertising is actually seen. And if brands did increase their spend on YouTube, they would likely see their ROI fall given YouTube ...

According to industry experts, the feature carries with it a mixed bag of advantages and challenges across the parties ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Because VVCs only run on skippable inventory, you can then retarget those who’ve viewed your video ads with more specific, conversion-focused campaigns. In contrast, non-skippable ads only ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...

The user admitted to using an ad blocker, leading many to believe that was the culprit behind the issue. Typically, YouTube's non-skippable ads are capped at 15 seconds. However, Google appears to ...