Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

How to write a great meta description The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; ...

Image: Shutterstock It’s been an uncertain year for retail, defined by inflation and the cost of living. In October, sales volumes in the UK fell to the lowest level since February 2021. And while ...

Image: Shutterstock The conversation around retail media is wide-ranging and fast-moving, with many predictions about how this dynamic channel will grow and change going into 2024. So far, we’ve taken ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

Carefully monitor P&L and scale fast (content and creator costs can be high) Päivi Korvela, consultant: Content creation and its costs are the two key areas to solve for anyone entering social ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

Key takeaways – Google announces new AI capabilities for travel companies, and this month partnered with Spanish OTA eDreams to build new AI products. – Online travel agencies (OTAs), including ...

Key takeaways – Executive Director of Social Media Adri Cowan and her team subdivide the Marvel audience into five broad demographics to make targeting content to its varied fanbase more achievable. – ...

Dave Stratton, Marketing Director, Sky Sports and Cinema, speaking at the Festival of Marketing 2023, London. Image: ASV Photography Broadcaster Sky is a major British brand with a lot of clout and a ...