European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships. In this role, ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

您是否收到过 令人难以置信的 特别广告？它似乎能准确了解您所处的生活阶段以及您想要购买的商品类型？这就是先进的受众定位技术在发挥作用。 请跟随我们一起了解什么是高级受众、他们为什么重要以及他们如何改变广告世界。 什么是高级观众？ 在传统媒体领域，用于了解和接触受众的标准 ...

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(파리 2024 예상: 112개메달, 도쿄 2020: 113개) 미국은 파리 하계 올림픽 가상 메달 순위표에서 다시 한 번 1위를 차지할 것으로 예상됩니다. 현재 그레이스노트에서 예상하는 112개의 메달은 2021년 미국 대표팀이 획득할 것으로 예상되는 총 메달 수와 비슷합니다. 미국 대표팀은 가상 메달 테이블에서 28개 ...