Instead of accessories, this Barbie comes with a collection of fun games that--for once--aren't sold separately.

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Mattel has announced a partnership with Rollic, a subsidiary of ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. WNBA Legend Sue Bird speaking at the Barbie-themed WNBA ...

Atari’s new Barbie game packs more retro games than you can count on your fingers. Developed with Digital Eclipse, the game will have a Dreamhouse design. Releasing on November 12, 2026, Barbie Rewind ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel ...

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Outright Games and Mattel have released a brand new trailer for the game Barbie Project Friendship, showing off some of the gameplay coming out this October. In case you haven't seen the game yet, ...

Forbes contributors publish independent expert analyses and insights. Kristi Dosh is an attorney who covers college sports and major events. Mattel is announcing today a new partnership with AthLife, ...

If you were delighted, amused, and otherwise enraptured by the Barbie movie and you left the theater thinking, “Now I want to play a Barbie video game!” your pink-tinted enthusiasm likely turned ...

Experience the magic of “Barbie Game Day” at Target Field! Join us for a day filled with pink glamour and a dazzling celebration of all things Barbie.