Normally, unskippable ads on YouTube are limited to 15 seconds in duration. However, Google admits that they’re making an effort to identify ad-blocking users and discourage them from using ad ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads ...

Additionally, unskippable 15 and 20-second video ads will remain an option that advertisers on YouTube can take advantage of. All in all, it’s been interesting and impressive to see how Google ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

"Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing," the feature's description reads. We've seen unskippable ads on other ...

In 2025, this has escalated to unskippable ads lasting for hours ... the company highlighting that regular in-stream ads are typically 15 seconds on mobile and 60 seconds on TV.