5 reasons why recognising your emotions is important

Recognising your emotions and learning to manage them is one of the most important skills you can have. In fact people who ...
Warc

Build, measure, learn: How the BBC deciphered emotions to make stories work in content marketing

This paper explains how the BBC conducted research to evaluate the role of different emotions in content marketing, and shows that neuroscience technology plays an important role in measuring content ...
Warc

Injecting Emotion into Campaign Effectiveness: How the BBC found a way to turn the emotional impact of branded content into a campaign metric

The British Broadcasting Corporation (BBC) researched the emotional impact of content marketing and how that can be used as a campaign metric. Global brands investing in an opportunity to associate ...
Digital Spy

The BBC will scan your face and measure your emotions while you watch TV

The BBC has confirmed plans to implement new face-scanning technology to measure viewers' emotional responses to marketing campaigns. The broadcaster will go ahead with the new system following a ...