When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. ALEXANDRIA, Va.—In a bid to improve local cross-screen measurement, Cross Screen Media and the ad ...

Brands and their agencies still have some distance to go on getting their menu plan in place for cross-screen video advertising. We all know that a solid plan is diversified, targeted, measurable and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Schwartz, CEO at ActionX. Brands are ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ernie Cormier, CEO at Nexage. At first ...

Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this week, and a consistent theme in their messaging appears to be ...

NEW YORK--(BUSINESS WIRE)--Yahoo, the premier global media and technology company, today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad ...

Appier, an advertising technology startup, has raised a $6 million Series A from Sequoia Capital. The company, which is based in Taipei and has offices in Singapore and San Francisco, develops tech ...

According to The State of Media Advertising by 4C, (a leader in data science and media technology) as consumer attention is increasingly split across screens, marketers are looking holistically at all ...

The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort consumers through a purchase journey like never before. However, as readers ...

Sponsored Content Cross-screen is nothing without Web fonts Celtra | August 12, 2014 While typography might not be a water-cooler topic, it has over the past few years emerged from design circles and ...

Cross Screen Media, a leader in local CTV advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of ...