Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Target Captures Twice the Share Among Gen Z Compared to U.S. Average; 44% of Gen Z Consumers Have Shopped on Social Media Platforms in the Past MonthCHICAGO, Sept. 29, 2025 (GLOBE NEWSWIRE) -- ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Findings from ambassador marketing company Fohr's new "Almanac of Influence" report also underscore the waning impact of megainfluencers.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior ...

Lululemon (LULU) , famous for its luxury athletic wear, is suffering from a drastic change in customer behavior that's impacting sales, and its CEO has launched a plan to reverse the alarming trend.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Enterprises want to accelerate their sales, but more often than not, the ...