Are you worried about making suggestions to your clients about their direct mail pieces? Don’t be. We have a guide for you to follow. Your customers will thank you for your help in getting them better ...

I like to prepare early. How far along is your holiday mail planning? Here are some practical tips to get things rolling.

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. “People don’t throw out the mail—everyone is trying to find a way to use it as part of a multichannel ...

Despite the popularity of digital advertising, people still remember and understand better what they see and read on paper. Touch allows the brain to reach a deeper level of engagement, and strategies ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...