Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other ...

Add Yahoo as a preferred source to see more of our stories on Google. On Sunday night, Taylor Swift and Travis Kelce shared a smooch on the field in Las Vegas. But Kelce’s teammate Patrick Mahomes ...

Even though Super Bowl LXI is exactly nine months away, Disney has already softened its asking price for advertisers.

Summer is a time for theme park adventures—unless all your summer fun is completely ravaged by a global pandemic (wear a mask, people). The hottest months of 2020 have flown by, just another ...

Disney raised hackles with its Super Bowl ad to thank employees – just days after the Mouse House announced plans to cut thousands of jobs. The 90-second commercial celebrating the company’s 100th ...

With the Covid-19 pandemic shutting completely down film and TV production, streaming services are getting creative when it comes to sourcing new content. If you’re a Disney+ subscriber and search for ...

Not every marketer is likely to get its commercials on a new ad-supported version of Disney+. The popular streaming service — home to Marvel movies, the “Star Wars” series and hours of signature kids’ ...

Reports said a few months ago that Disney is studying an ad tier subscription for its Disney Plus streaming service, without disclosing any details about the subscription option. But that was an ...

The "I'm going to Disney World!" ad captured at 1987 World Series (courtesy of Diane Weis) On Sunday night, Taylor Swift and Travis Kelce shared a smooch on the field in Las Vegas. But Kelce’s ...