Fanatics and American Express announced a new partnership on Wednesday that allows Amex cardholders to engage more deeply with their sports fandom while earning Fanatics rewards.

From Taylor Swift’s record-breaking The Eras Tour to the explosion of popularity in video games, the power of fandom is evident. In fact, 80% of consumers say their fandom brings them excitement and ...

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove ...

One of the notable features of science fiction and fantasy fandom is that it exists around five to 10 years ahead of the curve when it comes to information technology. The 50% of the early world wide ...

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

Fan Service is a column by pop culture and fandom writer Stitch that looks at the highs and lows of fandom, and unpacks how what we do online, and for fun, connects back to the way we think about the ...