Marketing doesn’t have to be expensive. Every play here costs more time and creativity than money.

Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare. Rather than spending large sums of money to create ...

We’re living in a brave new world of guerrilla marketing. Learn how these businesses are making it work for them. An Austin, Texas, movie theater — notorious for its rigid no-talking policy — takes a ...

"Rather than a big, shiny traditional campaign that everyone's doing with high production values, we thought, let's do a test ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...

In today's over-advertised world, it should be harder than ever to reach new clients. But according to best-selling author Jay Conrad Levinson, there has never been a better – or cheaper – time to ...

For students entering an increasingly competitive job market, gaining real-world professional experience before graduation is essential. And for businesses, garnering visibility and the right brand ...

There is no one-size-fits-all template for creating a successful guerrilla marketing campaign. Rather, originality is key. Below, eight Forbes Agency Council members share advice on executing a ...

The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam, standing on street corners and waving in traffic. With the tax season upon ...

Londoners cruising for a parking space one day in 2004 got a surprise when they turned onto Belvedere Road — one spot was taken up by a Volkswagen Polo Twist carved out of ice. The car, conceived by ...