Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to ...

How do you figure out and do marketing research? Here we go through five typical things you need to do to set up successful marketing research. Copyright Mark Wolters 2019 #marketing ...

Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...