The skills today’s PR pros need most aren’t technical or tactical. They are far more durable—and innately human.

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Campaigns and policy organizations teach a particular set of skills. Those skills translate naturally to the world of PR and public affairs.

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Virtually every modern business has a public relations (PR) department or representative. PR can significantly impact the public perception of a publicly traded company to the extent that good or bad ...

Public relations is a well-known term that is less often understood. Some may confuse it with marketing or advertising, and while it is tangentially related, it stands apart from both. However, ...

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

Public relations and journalism exist in an uneasy balancing act, a relationship where they both rely on each other as part of a communication ecosystem. It used to be that journalism was the stronger ...

Is it important for us as public relations (PR) expert to integrate technology into our daily traditional communications practices? Simply put, yes! We don’t have a choice but to adapt to the rapidly ...

Dave Kim PR, the prominent talent relations firm known for its work in the digital creator space, is relaunching as Human Public Relations, TheWrap can exclusively reveal. Founder Dave Kim announced ...