For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Listen to the Podcast EpisodeMANCHESTER, UK — UK-based entrepreneur James Dooley and reputation management specialist Scott ...

Cumulus Media will use services from Barometer to provide “brand sustainability and safety measurement” for its Cumulus Podcast Network. The goal is to support advertiser confidence through ...

Spotify this week announced plans to improve the brand safety of podcasts by working with Integral Ad Science (IAS), which makes software to evaluate ad fraud, viewability and brand risk. The ...

American Girl, owned by Mattel, launched the American Girl Podcast Network to produce a variety of family-friendly podcasts rooted in the brand’s character product line, according to a press release.

Establishing a recognizable podcast brand is essential for long-term success. With thousands of podcasts competing for attention, standing out requires more than just great audio content. Podcasters ...

The content creator, 27, is re-entering the podcast space with her latest project, which she tells PEOPLE will represent the ...