Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

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Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

MrBeast has parlayed his popularity into a growing lineup of food products. (Alberto E. Rodriguez/Photographer: Alberto E.

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, ...

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

Marie Schuller of RSA Films directs an eye-catching, mind-boggling film in which a woman plays with AI well into the end of ...

Inside the local marketing tactics of Jiffy Lube, Verizon, AT&T and more.

Erik Messerschmidt was DP on the visually rich campaign, which pushes Mac features including Apple Intelligence’s Writing Tools.