The film industry has largely stopped sharing production budgets, leaving less than 4% of movies with any public data, and when tested, many of the figures we do have prove to be unreliable.

A few years ago, David Wilkinson got in touch to ask for advice on his crowdfunding campaign. One of the topics he wanted to chat about was the ‘cost’ of offering a “Thanks” credit to his backers.

Last week, I investigated whether there was a link between the number of people thanked in a movie’s credits and the movie’s quality. That prompted a number of people to ask how the number of ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...

Some see the Oscars as the pinnacle of artistic achievement, a night of cinematic excellence that honours the best of the best. Others view it a TV reality show in which over-paid and over-dressed ...

The horror genre is a perennial favourite among filmmakers. The general perception is that they are fun to make, achievable on the lowest budgets and can earn a lot of money. The final item on that ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment will focus on one of the key shifts highlighted below, digging deeper ...