Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Email Marketing - Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million ...

SEO expert Dale Bertrand answers community questions on Wikidata, AI visibility tracking, and building brand legibility for ...

Although ChatGPT ranks as the generative AI assistant Americans say they prefer most, Gemini has seen the largest gain in preference this year, according to recent research from YouGov. The report was ...

Artificial Intelligence - Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United ...

AI video generation got cheap quickly, and B2B marketing teams have rushed to use it. The output looks smooth, yet a lot of it doesn't convert. The reason is rarely the tool; it's placement. Marketers ...

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch. The report ...

What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required? The researchers found that ...

Most marketers believe younger consumers have a positive perception of AI-generated ads—but most younger consumers don't actually feel that way, according to recent research from IAB. The report was ...

Some 86% of US small business owners say they've used AI to help them find financing, and 42% say they now begin their financing search with an AI tool. That's according to a survey conducted by ...

Brand guidelines can't cover every situation. Learn how brand governance defines decision boundaries, authority, and ...

Ask any marketer whether their team does good work, and after they're done rolling their eyes at you, they'll almost certainly say yes. Ask the people who depend on that marketing team—the sales ...