As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Marketing Management - Most employees say they use AI tools for work that aren't officially approved by their employer, but ...

Catch up on select AI news and developments from the past two weeks or so: OpenAI declares 'code red' as rivals close in on ChatGPT. OpenAI CEO Sam Altman has reportedly declared a "code red," telling ...

Small and medium-sized businesses (SMBs) aren't just the backbone of the economy, they're also one of the biggest opportunities for marketing agencies today. There are millions of SMBs worldwide. In ...

Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

YouTube is the most widely used social platform by adults in the United States, according to recent research from the Pew ...

Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more ...

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

Which high-growth, dynamic industries could transform the business landscape in the coming years? To find out, researchers at McKinsey & Company analyzed global data to identify "arenas of competition ...

Social Media Marketing - This infographic explores key key social media trends to watch in areas like workflows, ...

The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. The report ...