Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from ...

"Shop With Me" stars Instagram influencer Steffy. Her social content, watched by 1.2 million followers, promotes Famous ...

The social-media spot highlights his friendly rivalry with brother Payton and the family dynamics behind this decision. The ...

Let's suppose that the future has arrived, and the owners of the broadcast networks, TV stations and basic-cable channels ...

Truth Is Whatever Power Says It Is Orwell saw the danger before we had the tools to make it real. He wrote: "The Party told you to reject the evidence of your eyes and ears. It was their final, most ...

The Argentine wine brand DADÁ, owned by Finca Las Moras, is disrupting the category. The new campaign, like the Dada art movement, focuses on the absurd. The campaign includes social, digital and OOH.

Mixed confidence around using AI to measure, optimize and analyze campaigns has begun to make marketers uneasy as their companies demand better performance based on budgets. An MiQ study shows gaps ...

In a statement, Geico described the new brand platform as a “shift to emotional value built on both connections and ...

Stock market sensitivity and tension was all up in the grill of the company's parks and experiences business. And of course, ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from September. Currently, sports accounts for nearly a third of all broadcast ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from September. Currently, sports accounts for nearly a third of all broadcast ...