News

Marketers have been promised that artificial intelligence is the silver bullet for advertising's toughest challenge: accurate ...
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms ...
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever - at least 20 years ...
Some agencies start big - NYC's Isle of Any with the New York Times - others small, with a raft of accounts, some of which ...
Sport England's 'This Girl Can' made a big impression and did lots of good for then agency FCB Inferno. It's since moved to ...
The online/social tidal wave can offer the opportunity to do something different - long films for example as it's cheaper ...
Agencies start with all sorts of platforms, trying to make themselves stand out from an ever-expanding market of competitors. Even as the conventional ad business is under pressure from those ...
Advertising technology is changing faster than we've seen in a decade. What used to be about programmatic buying and ...
Booze has to market itself where it can these days but it's still a bit odd to see Chivas Regal partnering with Ferrari in F1 ...
Vodafone and Three are merging in the UK, bringing the UK's four big mobile networks down to, um, three alongside EE and also merged Virgin Media O2. So that's OK then: all parts of the UK will ...
Time was when the closest bums came to special treatment in adland were loveable labrador puppies from Andrex. Now every bit ...
Uber Eats and agency Special US has muscled in on the previous dominance of Apple and Nike to win this year's Emmy Award for Outstanding Commercial. 'Brian Cox Goes to College' is the debut ad for ...