In 2024, Warner Bros. Discovery took the top spot, with a share of 19.51%, followed by TVP (18.41%), with Polsat rounding out ...

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Black America’s engagement and cultural influence are driving growth in key sectors of the media landscape that every ...

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Nielsen appoints former TikTok executive Matty Lin as APAC regional sales leader, strengthening commercial strategy and ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games.

As part of Nielsen’s purpose to power a better media future for all people, we strive every day to engage our people, processes, data and technology to make Nielsen a more responsible company and to ...

Enhance discovery and engagement with trusted content metadata. Nielsen’s Gracenote solutions deliver rich, structured data that powers search, personalization, and seamless viewer experiences across ...

Luxottica, a global eyewear conglomerate based in Milan, is a powerhouse in the U.S vision market—from luxury eyewear brands to retail storefronts and vision health insurance. With much of their ...

Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use ...