The Philadelphia Eagles hosted "Inner Excellence" author Jim Murphy at practice ahead of Sunday's NFC Championship Game, inspired by A.J. Brown’s viral sideline reading moment.

Philadelphia Eagles wide receiver A.J. Brown and Jim Murphy, the author of "Inner Excellence," met after the wide receiver went viral for reading

After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

PHILADELPHIA — Eagles wide receiver A.J. Brown could start a book club with his teammates. Brown, who received a lot of attention (good and bad) for reading on the sidelines during the Eagles’ home playoff victory over the Green Bay Packers on Sunday, reads “Inner Excellence” by Jim Murphy during games to help him stay engaged.

In an interview with NBC Philadelphia's Frances Wang, "Inner Excellence" author Jim Murphy reacts to A.J. Brown and Eagles fans helping his book reach No. 1 on Amazon's best sellers list NBC ...

A.J. Brown sometimes forgets just how much influence he has, but the superstar receiver got a reminder this week. After a FOX camera caught him reading “Inner Excellence” by Jim Murphy during the wild-card win over the Packers, the book catapulted into an overnight success and quickly became the top-selling book on Amazon.

A viral moment in Sunday's wild-card matchup between the Philadelphia Eagles and Green Bay Packers has led to overnight success for self-help author

Sean McVay dissected the ways the Rams could potentially stop Saquon Barkley, only the ninth 2,000-yard rusher in NFL history, when he considered the consequences if they did not.

Murphy was a 13th-round draft pick by the MLB's Chicago Cubs in 1988, spending three seasons in the minor leagues before transitioning to a career in public speaking. His book emphasizes the importance of training the heart and mind to achieve peak physical performance under pressure, which is also what he teaches during his speaking engagements.

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After his self-help book became a No. 1 best seller on Amazon in the wake of a Philadelphia Eagles player being caught reading it, the team invited author Jim Murphy to a practice on Friday.