In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...