Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would ...
Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...
Walmart is on a mission to rollback the use of puns in its stores and advertising. A recent website dedicated to “brand voice ...
If your jokes fall flat, you can offend and annoy audiences. An infographic (below) from Media Update looks at the pros and cons for marketers of using humor (or "humour", as the South African ...
Humor has never found a place in science communication. Scientists have often shied away from using a light-hearted approach ...
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.