Brands can now create streaming TV ads with Amazon Ads' Sponsored TV, featuring no upfront commitments and quick campaign ...

Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting ...

Amazon has written ... offending websites from its ad systems. Google has also done the same, but has not clarified if advertisers would be reimbursed. Amazon has also taken action to make further ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

Ad verification firm DoubleVerify (DV) is set to provide URL-level reporting to its advertising clients following mounting ...

Meta, Google accused of ‘censorship’ for blocking women’s health ads but allowing erectile dysfunction campaigns - Exclusive: ...

The campaign, created by advertising ... of the brand, which was facing strong competition in the challenging retail market, particularly against bigger-spending competitors such as Amazon.

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Today’s commerce roundup deals with an uncomfortable topic that, at some point, retail media companies must reckon with. It’s not transparency, or MFA, or standardization. It is the issue of rising ...