Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the ...

Brands that dominated Super Bowl LIX included commercials and the much talked-about halftime show featuring Grammy winning ...

In the male-dominated Super Bowl, Nike's "So Win" shifts the spotlight to women athletes who are changing the game in their ...

ONE Advertising and Communication Services Ltd. has been honoured with a Gold Award for Integrated Marketing Communication at Adgully's Marketing & Advertising Awards (MAA) held in Delhi. The award ...

Agencies have always strived to build trust with their pharma clients, but that task is becoming more arduous as AI takes center stage.

Creatives from Deutsch, adam&eveDDB and more decide who brought home the Lombardi Trophy of advertising last night – plus which brand secured the runner-up spot.

"Angel Soft’s 'Potty-tunity.' Angel Soft is one of the more unusual spots as it gets your attention by saying it’s OK to take ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Super Bowl ads largely played it safe, relying on humour, nostalgia and celebrity appearances to appeal to a broad audience.” ...

The Philadelphia Eagles won Super Bowl LIX on Sunday, defeating the Kansas City 40-22. The 2025 Super Bowl commercial lineup ...

Brands and advertisers with millions riding ... founder and executive creative director at ad agency Bray & Co., told CBS MoneyWatch. He estimated that around 51 minutes of advertising had been ...