Discover our list of the best Super Bowl commercials of all time and why these Super Bowl ads are the greatest.

Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...

We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from sports to furniture retail. Elsewhere this week, we saw a comic campaign ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

We are, without doubt, the most creative company,” Troy Ruhanen, the chief executive of OAG since it formally launched in January 2025, says of Omnicom, dismissing Campaign’s suggestion that has not ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...