Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...

Media has already signed up 15-20 brands and the plan is to take the number to 80-100 by the end of this year.

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

We Are Different, has launched a new social, influencer and content division – born to address growing industry frustration ...

Brands and agencies united to celebrate digital advertising excellence at the afaqs! Digies Awards 2025 on February 13, held ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the list of wildest commercials.