Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the list of wildest commercials.

Agencies have always strived to build trust with their pharma clients, but that task is becoming more arduous as AI takes center stage.

The Philadelphia Eagles won Super Bowl LIX on Sunday, defeating the Kansas City 40-22. The 2025 Super Bowl commercial lineup ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...